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Originally Posted by asianthree
I so remember when Coors was only distributed in certain areas. Now you have to google what craft beer is available in the area. Still Coors has a place in my heart
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You are so right. I remember it well. When I worked at the distributorship, it was only marketed in part of 11 states. Even though it was in the northern part of Texas, it was not in the southern part. Lots of 'Smokey and the Bandit' activity went on, human nature being what it is. People always want what they can't have, it seems.
We, as employees, got to go to the brewery in Golden, CO. We got the tour only for employees of distributorships. It was much more extensive than the public tours and took two days to complete. We got the privilege of meeting Mr. Coors, too. At that time, Coors was still 100% family owned. Mr. Coors went over every inch of that brewery every single day, even though he was very much up in age. He and Mrs. Coors had their house on the property. He would dress in his suit, hat, and overcoat. His office was very humble. It consisted of his old wood desk and chair, and little else. He always believed in paying for everything instead of using credit. Anyone who worked for him for five years had a job for the rest of their lives, if they wanted it. Anyone whose job was replaced by automation was moved to another position within the company. The company was also self-sufficient and made not only beer, but the ashtrays with the Coors logo,etc., even nose cones for the early day space rockets. Since the initial process for beer is the malting, during prohibition Coors was the number one producer of malt for milkshakes. After prohibition ended, they were back in the beer business. Once his kids took over after his death, the company went public on the exchange and nationwide.