I worked in the Supermarket business in NY for 25 years. The circular you posted from Food City is a very aggressive one with great prices. If you think Winn Dixie has high prices, try looking at Publix prices. Their shelf prices are equivalent to our NYC prices! They sell chicken breasts for $5.99lb!! I wrote to Publix and asked them why their retails are so high? They responded by telling me that many items are shipped from the north and the shipping/gas costs are high! I guess they don't have chickens in the south! They also offer 1c deals and Senior Discounts in their other stores, but NOT in Florida?? Guess there are too many seniors here.
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