The reason we can expect Trump's war on happy holidays is simple. Like with the NFL controversy, it's part of Trump's twofold strategy. First, it plays to his base. With the NFL debate, Trump framed it as an issue of patriotism and respect for our flag and armed forces. That plays well with his right-wing base the same way demanding everyone say "Merry Christmas" will play well with his conservative Christian base.
Second, these issues distract from Trump's failed record of legislative accomplishments. There has been no Affordable Care Act repeal as Trump promised (though his recent executive orders have certainly undermined it). There has been no comprehensive tax reform yet. There is no shiny new wall along the Mexican border. And the list goes on.
So, come this December, don't expect a politics-free holiday season. Prepare for divisive and ugly partisan divides in stores across America. After all, in Trump's America, why should we expect the holidays to be any different than the rest of the year?

-Dean Obeidallah, a former attorney, is the host of SiriusXM radio's daily program "The Dean Obeidallah Show" and a columnist for The Daily Beast.