Well we all know by now the Cubs will not be returning to the World Series. The Cubs got their butts handed to them by the Dodgers.
There was so much hype about the Cubs on Chicago media last year even before they went to the World Series. This year there was still a lot of coverage of the Cubs while they were in the playoffs, but the extensive hyping of the team was not there.
As an aside, one of the Cubs scouts tried to auction off his 2016 World Series ring on an on-line auction site in violation of the agreement Cubs employees signed not to sell their World Series rings. Bidding was up to $65,000 before the auction site removed the ring from further bidding at the request of the Cubs. The scout no longer works for the Cubs.