[retiredguy123]

Originally Posted by DeanFL

Toyota - Earl Stewart Toyota in W Palm Beach.

Bought a new 2010 Prius from them - simple, efficient, and saved a $900 Dealer fee that local dealers charged. They are a 70 year old dealership and have leverage over the cartel of SE Toyota region which enforces the Dealer Fee in other dealers. So pleased I did not beckon to these other dealer's tactics but still received great service from local Phillips Toyota. No longer have the Prius (was great for the 6 years we have it tho... 3 friends bought their new Toyotas from ES as well, and very pleased.

Earl Stewart Toyota of North Palm Beach: Toyota Dealer in Lake Park serving Palm Beach County

From their site>
Dealer fees are charges added to the price of a car. They appear alongside legitimate state fees, like title and registration, but they are anything but legitimate. Dealer fees represent nothing but additional, hidden profit to the dealer.
Dealer fees allow dealers to advertise prices far below what they will actually sell the car for, and then tack on these bogus charges after a price has been agreed upon.

How much are dealer fees? A lot! Dealer fees range from as low as $299 to well over $2,000! They also have many different names, just to make things even more confusing: doc fees, dealer prep, dealer services, etc…

Earl Stewart Toyota believes a fair price, offered up front without haggling and without bogus add-on fees, is the honest way to do business!

In my opinion, you didn't save anything. I would have not have even considered paying a $900 fee, or any dealer fee.