Quote:
Originally Posted by Rapscallion St Croix
Dear Aldi, your latest commercial brought too many screaming kids into my home. That is the closest I have ever come to shooting my TV since I blew away my old rabbit-eared Admiral over a Hew Haw episode. I am not sure a flat screen shooting would be as exciting as watching a CRT implode anyway.
Since ads are meant to entice me to shop with you, and since you unenticed the hell out of me, I will be shopping elsewhere until that ad disappears never to be seen again.
ALDI TV Commercial, 'I Like ALDI: White Wine' - iSpot.tv |
Ohhhhh, nooooooo! Rapscallion St. Croix, where oh where have you gone? Where has your rapscallion-ness gone? Or could it be that you have a brother whose name is Curmudgeon St. Croix and he has taken over your computer? I am soooo worried.
I think that commercial is clever and funny and shows some real advertising talent for hitting a target market.
That ad is for suburban McMansion Moms.
The mom looks nice; the house is lovely and well-kept; the kids all have warm pajamas; and the Christmas decorations are perfect.
And that is how all those suburban McMansion Moms want to see themselves — and to have others see them.
In TV, we do not get to see those moms, pushing those two-thousand-dollar double strollers through high-end malls. Sometimes they look at us and seem to be blinking Morse Code for
Help Meeeeee!!!
A lot of McMansion Moms do like a little Chardonnay. But a lot of them do not shop at Aldi. (gasp) That commercial gives them a good reason to go to Aldi. And when they see their friends there, they can invoke that commercial and laugh.
That is the best commercial I have seen in a long time. Aldi already has a nice share of the older market, but hey, time marches on.