Quote:
Originally Posted by John_W
Since I'm writing a gripe about WD, here's my biggest one. Ever notice everything is priced for buying in multiples, such as 10 packs for $10. Publix does the same, but if you buy one or two, you pay the appropriate pro-rated price. Winn Dixie would charge you full price, you could buy 8 and they would charge you $1.79 apiece or whatever the regular price was. Besides, I hate having to show your little store card to the cashier when you check out, it's just another way of not having to give the sale price to the occasional shopper who doesn't have a store card. No wonder they aren't doing good.
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I don't see a problem with giving a discount for buying multiple items. I also don't see a problem for rewarding customer loyalty. Showing the card is not required. And, an occasional shopper can get a free card and enjoy the same savings as a frequent shopper.