Villages Kahuna, I agree with you!

Unfortunately, for most people an election is a popularity contest. To intelligently analyze the issues takes knowledge, some insight into the problems and some very serious and unemotional thought. Most people do not critically read---other than the sports page---and don't want to think too much. They would rather sit by the boob tube and watch and listen to sound bites, be fed by "news" reporters reading from a script written by someone else, or listening to talking heads who have their own agenda.
Address the issues? You've got to be kidding! That takes mental energy.