Originally Posted by NavyNJ

Not an expert on the WIC program in general, or specifically in Fla. (each State kind of runs their own program), but it's a typical govt program that is racked with complexities and inefficiencies. Though many of its problems have been resolved over the years, there are still some inconsistencies that appear in the program.

The one you discovered with the bread is a typical one involving both pricing and packaging. It may, or may not, be the case that Sara Lee's production is geared primarily for the 20 oz package size, leading to the pricing you saw. However, because the Fla. WIC program requires all allowable breads to be in 16 oz packages, Sara Lee has to make that change to their production in order to get their bread on the WIC shelves. That change might cost them, and that cost may be passed on to the retailer, who passes it on to the customer, who, by the way, has no reason to be "cost conscious" when using the WIC Program.

Add to that complete flexibility granted to the retailer in how they price WIC products, and you now have the situation you found at Walmart's market. It's actually even worse in the WIC-only style stores, which Fla. has as well. Hope that helps.....a little.....like I said at the start....it's a Govt. program!! lol