It's called marketing. Car dealers, retailers and developers all do it. If a business can't move a product at a given price they reduce the price after a period of time to move it. If a product is in high demand they can sell it quickly at whatever price the market will bear.
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"No one is more hated than he who speaks the truth." Plato
“To argue with a person who has renounced the use of reason is like administering medicine to the dead.” Thomas Paine
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