There are "foodies" and "not-so-foodies" in this world. Myself---I eat to live I don't live to eat. BUT I know what you're referring to. I had a friend before we moved here who wouldn't cook unless certain pans (I'm talking brand here) were used. The kitchen was A-1 first class and these were very middle class people. I'd bet the food in our kitchen tasted just as good.
Not food related BUT I took a class in college where we did a "road trip" and the manager of a local store took us on a tour. He talked about merchandising and how 'at market' the clothing all came from the same places BUT the different labels were put on them. Such as "piece A" might have a designer label and "piece C" has a store label. They might be the very same thing but because of the labels the prices vary greatly. From that time...I no longer was so hung up on the "name". Expensive isn't always better.
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