Hahaha Boomer, no I wasn't in it in the 60's! Mid Seventies and on. But we still had to slice and dice old Joey Heatherton stuff. She did actually lay across the mattress in her last two commercials. Also, do you remember her in her faux "Marilyn Monore" dress?
I think I did hear something about the Springmaid sheets. But the big drama was Marilyn Chambers (Porn star) on the Ivory Snow Box. One of the writer's had that proudly displayed in his office.
Here's the link for Springmaid.
http://www.snopes.com/business/market/springmaid.asp
Also, you might be interested that one of my commercials is still running, but much watered down. It's for Fancy Feast. The white Persian cat with the butler. The white Persian was originally written to go up against Morris the Cat and 9 Lives. When I wrote her, she had a Mae West voice, said very funny things. She lived with a bachelor and yes, had a butler. Also had one commercial where she had her own Luise Vitton luggage.
Well the outcome was that it never aired that way because even though it blew Morris out of the water during testing, in focus groups some women though the "cat" yes, the CAT was too sexy! One woman even said and I quote "I wouldn't like my husband watching that cat."
So, poor Mae was watered down over the years. Just thought you might be interested. Yes, I miss advertising. It's a wonderfully creative (crazy) environment.
I have not seen Mad Men yet. Thanks for the tip. I will have to take a look. :bigthumbsup: