[Kahuna32162]

While many Villagers have signed onto the Moviepass program this year and currently enjoy up to a movie a day for just a 9.99 monthly fee, there are major changes coming to the program in the next few weeks. Got this email from Moviepass yesterday.

"In the spirit of innovation and growth, we are now announcing the next phase in the evolution of our product: Demand Pricing."

" Under this plan, if the combination of demand for a title, date or part of day is higher, subscribers may be asked to pay a small additional fee depending on the level of demand. You can avoid this peak surcharge by choosing an alternative date or film. We will also soon give subscribers one “peak pass” per month, allowing them to waive a Peak Price surcharge once per month."

The good news is that this will not not go into effect for current subscribers until your annual renewal.

They are also introducing 2 new options, Bring a Guest and the ability to see 3D movies for a small additional charge. Since the MoviePass card is an actual Mastercard, I'm guessing you'll be billed and get a monthly statement if you use any of these additional services.

This was given to us as a gift and we've really enjoyed it so far, it's great during Oscar season, not so much during the off months. I think we'll have to take a strong look at this before renewing to see what kind of other changes they implement.