Costco has a very strict and very elaborate marketing, merchandising and sales plan based on demographics, population, number of households and the number of people in those households. They use a "rifle" strategic marketing approach for new stores vs a shotgun approach like Walmart and Sam's. At present I do not believe TV fits their plan. They nail it down to the number of cars in their parking lot during a given time and the number of people in their stores and the amount of goods they purchase. The only place I could see a Costco being opened closer than Orlando is possibly South of Ocala but I do not believe that will happen anytime soon. Hope I am wrong but I dealt with big box stores in my profession and that is what I see.
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