I think "they" are grasping at straws.
Us old-er people have been taught to repurpose, reuse and not waste. And to save our money, and try to prevent wasteful spending wherever we can. Turn off lights, eat our leftovers and take good care of our possessions.
There are all kinds of things we can do. But we cannot stop the other parts of the world from wasting and polluting. It is kind of like pithing into the wind.
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It is better to laugh than to cry.
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