When MoviePass first came out, I was confused on how they could stay solvent by allowing a single film ticket to be purchased, for what in a lot of places...is less than the monthly subscription price.
And you can do that once a day...for the entire month?
That business model...just didn't make sense to me.
So researching further, it came out that their real intent was to sell your personal viewing habits and thinking that your personal info...could be leveraged with media companies to offset the ticket losses.
That AMC decided it wasn't worth participating (even with a potential increase in concession sales)...was a huge blow to MoviePass' basic premise.
While I recognize that my information is gathered every time I order something from the internet (or even search the internet), I personally drew the line at this brazen offer to save a few bucks...over further invasion of my privacy.
How MoviePass Makes (Or Doesn't Make) Money | Investopedia
Quote:
On the same day that MoviePass slashed their prices, they announced that a controlling share in the company had been bought by Helios and Matheson, a data analytics company.
Helios & Matheson's strategy is to collect data from the service on what people go to what movies at what time and then sell that data to studios, distributors, and theaters.
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