I thought the name was a typo for "Cinema". It's $7.99 a month BILLED ANNUALLY per their web page. So you have to pay ~$96 up front and if they go down the tubes you're SOL. After M.P. experience with a yearly payment up front I think I'll "pass" (no pun intended).
Edit: If you want to pay monthly there is a $20 "initiation fee."
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