Quote:
Originally Posted by Barefoot
Some people are burning their Nike purchases in protest. I think it was a very carefully thought-out marketing strategy.
Burning Nike gear costs Nike nothing, and it gives them free advertising.
Coldnomore thinks they've claimed the moral high ground. So far, he seems to be in a minority.
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Good for Nike. They are taking the long and high road while marketing to the diverse and quite a bit more open to different viewpoints of people 35 and under market.