This is simple. There is a new generation of the Morse family who want in on the family business. They need high paying prestigious jobs. You can grow by buying more land and building more houses, or you can grow internally by internalizing businesses you might have subcontracted out previously. Or you can build 100 seat theaters, expand your in-house bank, etc., so the developer's family can manage them. Nothing wrong with all that, but it's interesting to watch.
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