While they try to CLAIM it is not, it's the SLEEP NUMBER bed with a couple cosmetic changes to private label it which they sell for probably 50% more what SN sells it for. That being said, I had a Sleep Number bed a number of years ago and loved it so I am sure this would be just as good. Not sure if these folks give a 90 day MB guarantee like SN does but if they don't I'd look elsewhere because "you never know" until you test it. It does take some getting used to.
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