I could never understand the diamond business.
If Diamonds "are forever" and people have been handing them down for generations, why is there still any demand whatsoever?
Add to that the fact that used Diamonds sell for pennies on the dollar despite the fact that they are same as new.
Would you buy a new golf cart for 10k and then sell it the next day for 1k?
On the economics of diamonds, the biggest marketing scam in history orchestrated by the most successful cartel ever - AEI