Aspen is known as a dental mill. They are a business, not a service. Similar to "miracle ear" hearing aide stores. They're not in business to correct your hearing. They're in business to sell devices. And Aspen is not in business to fix your teeth. It's in business to sell products and services they can profit from, and their model happens to focus on dentistry.
There is a distinction, however subtle, and it makes all the difference. One focuses on trying to help, and they expect to make a profit from it. The other focuses on trying to profit, and assume it will help.
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