See, they even look to Tiger to attract "teen males." Tiger is old enough to be a teen male's father, not a peer. If they want to attract teen males, they need to look closer to teen males' ages. Like Xander Schauffele, who is only 25 years old. Why doesn't his contribution and excellent show at the Masters Tournament not count? Why does the future of golf rest largely on a middle-aged man, when there are many younger men already carrying the game?
I think the media does the sport a HUGE disservice by focusing on a single player to rest the entire future of the sport on. No matter how good Tiger is, he is not the beginning nor the end of golf. They need to branch out and share the spotlight with some of the other fine players, in particular the younger ones, if they intend to use the media to attract new blood to the game.
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