I think that this is just a sign of the times and the strength of the local economy. Just a guess on my part but they probably just had some of their employees leave them for other better-paying jobs, or they couldn't get the additional help they need for summer, and that left them unable to cover all their customers.
I know one of the lawn services in our area, Falcon, stopped taking new mowing customers for about a year because they couldn't get help. I think they are back to taking new customers now. About a year ago, one neighbor wanted to use them but couldn't until very recently, but they had to sign up for Falcon's bug and fertilizing service too to get the mowing they wanted.
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