The ONLY time I actually watch a commercial on TV is during the Super Bowl. period. If watching LIVE TV, example golf, I tend to switch to another channel or such. But most times I DVR and watch a show later - FForwarding (4X) thru the commercials. I think the ONLY things I'd watch LIVE is another moon landing or the last hour of the World Series, Golf Final, Stanley Cup 7th game 3rd Period - as last night.
We have DirecTV and Netflix - watch TV almost always after 5PM only.
Political ads... OMG! THE WORST!!! Will Never spend 1 second of my attention on them - HATE!