When we go to Oregon, they recycle everywhere - at the restaurants, in the airport, every place you can imagine. And they have separate containers in the public areas for paper, plastic, cans, glass, etc. Over time people are trained and it becomes a habit. To rely on the voluntary actions of people is just pure foolishness. Its like the seatbelt law. You always had a lot of people that refused to wear seatbelt, until it became law and they could get a ticket. But people do need to be educated to recycle properly.
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