Nike’s Value Up $26 Billion Since Colin Kapernick endorsement
An excellent example of correlation is not causation.
If CK was responsible for a 26 billion dollar rise, why is he only paid $5 million per year while Michael Jordan got paid $185 million by Nike last year? Endorsements are calculated by the amount of merchandise moved. So Jordan is worth 37 Kapernicks and there are many others with Nike who get paid way more than Kapernick.
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