Talk of The Villages Florida - View Single Post - Some major corporations are changing...for the better.
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Old 06-09-2020, 06:38 PM
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Nike has made $6 billion since its Colin Kaepernick ad - Vox

Quote:
The boycott against Nike for making Colin Kaepernick the face of its latest ad campaign doesn’t seem to be having the desired effect.

According to CBS, Nike’s stock has soared over the past year, seeing a 5 percent increase since Labor Day — the day it revealed that Kaepernick, the former quarterback for the San Francisco 49ers, was the star of company’s 30th-anniversary “Just Do It” campaign.

Sales of jerseys bearing his name have been among the league’s most popular even though he hasn’t played in two years, and Reuters reported last week that Nike’s Kaepernick women’s jersey had sold out.