Talk of The Villages Florida - View Single Post - New Branding for Aunt Jemima
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Old 06-21-2020, 12:04 AM
ALadysMom ALadysMom is offline
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Quote:
Originally Posted by LynneH View Post
I think it is helpful to remind people that commercial brands are a reflection of the history of a culture, but regularly evolve with the market. Companies may be voicing concern about racial justice this past week, but the bottom line (pun intended) is that they will be targeted and lose market share if those brands remain out of tune with the sensibilities of their market.
In these cases, the prices will rise because of rising costs caused by rebranding and demand will fall because of the loss of customer loyalty which will predictably lead to product, if not corporate, failure.