They most likely won't admit it, but this is pretty much a PR nightmare for NASCAR and Wallace. Jumping on the "woke" wagon before any investigation had been completed was a mistake. And now Wallace is essentially continuing to say that this rope was a noose, contrary to all the evidence that has been uncovered.
So, what would the correct way to proceed be, PR-wise? Admit as much, and move on. An apology would serve well, too. But it doesn't look like that (as of this writing) is the strategy. Yeah, I can just picture NASCAR fans cheering how this incident has been publicized, not to mention how Wallace is continuing the "noose" statements even after the FBI has investigated. Oh, I'm sure the spin folks will deflect around it. But it's not a good look.
|