This was and is not a marketing scheme. It is real and from personal experience a helpful way for some to deal with the terrible grief of losing a husband or wife or child when and if Cruising comes back as an option. Those that mock or don't appreciate a
suggestion to deal with these losses and grief most likely never had a significant loss that they cared about. There are other ways and this is just one if a person is experiencing the terrible emotions that come with significant losses!