Buying a car, whether new, used or leasing, is always a process of negotiation. MSRP stands for Manufacturers SUGGESTED Retail Price. A person wishing to trade or buy a new car should always have a good idea of what their own car is worth. I just bought a new car from a Leesburg dealership on a trade and the dealer came down $8,000 from the original offer. That's called negotiation.
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