I actually liked the idea, as someone who has to work with the public every week. I eventually got into the habit of LOOKING for the signs so that I could abide by them in every store I shopped. And eventually it started bothering me, when an aisle was blocked because someone coming from the other direction had people with them to the side of their cart, and I needed to get around the person in front of me who was stopped to examine things on a shelf I had no need for that day.
If it was someone going in the SAME direction, they could easily just move forward a little bit so I could squeeze between the two groups. But if they're coming from the opposite direction - then moving forward would be moving closer to me, which is what I was trying to avoid. They'd have to back up and - most people wouldn't bother with that particular courtesy.
That's my experience as a customer in every store I shop in. I hated that people didn't respect the store's policies. I liked the policies themselves.
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