As a USAA member, I have purchased a number of new vehicles using their car buying service.
Their new car and trade-in valuation have been "spot on" when compared with both edmunds and kbb.
The most significant advantage is that the service puts the request "out for bid", involving a number of dealerships. Yes, it can be a hassle, sorting through the calls and emails; but, in my experience, it results in a lower purchase price AND better service.
Since you asked, there is one tip I always give to prospective buyers when visiting a new car dealership. It's OK to test drive a vehicle but walk (run) away from a dealership that displays "dealer" add-ons -- nitrogen in the tires, paint and/or interior protectant, door-edge guards, contracted service, etc. etc.
That dealership is scamming the public and IS NOT to be trusted!
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