[Kahuna32162]

Originally Posted by Dana1963

The Villages subscribes/buys programming from internet music much like MUZAK they don't have music inventory on the premises. You get what pay for I would rather listen to music than open house info.

First, this is not true. WVLG uses a wide orbit automation system and all their music is stored on network servers at the station. The music is then scheduled by the Program Director whose job it is to maintain the overall sound of the station.

Second, just like the Daily Sun, the radio station is a marketing tool that is owned and operated by The Villages. They are not competing for listener shares like other broadcast outlets do. They do sell advertising and, of course, serve as the main outlet for The Villages Realty efforts. Whether you like the music or not, doesn't really concern them.

They now broadcast on 3 separate signal, 1 AM and 2 FM to be able to adequately cover the expanding areas where the newer homes are being built. The also stream on a number of various services. The bottom line is, "it is what it is".