Quote:
Originally Posted by tophcfa
I don’t understand the logic in that statement. Just to make the math simple let’s assume priority costs $10, with $8 going toward preferred t times and discounts on the Championships, and $2 covers the executive trail fees. How does charging $10 for both give an incentive over buying the two services separately? For some it is a disincentive because they are only interested in the $8 service and don’t want to pay for a separate service they don’t plan to use?
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OK, you are correct, unless you know the cost of the separate services and have the ability to buy one or the other, it’s impossible to determine if there’s a real financial incentive to buy the combined services.
Also, it’s obvious there can not be a real or perceived incentive unless a person plays golf quite often on both Championship and Executive golf courses.
My example:
Given an annual “All Clubs” Single Priority golf membership cost of $740, I would have to play on:
- Executive courses 36 times in a year to break even on the $140 annual trail fee cost.
- Championship courses 75 times in a year for $8 per green fee savings to match the remaining $600 of the Priority membership cost.
In my case, playing 200 rounds per year, 100 on Champ and 100 on Exec courses, having both services bundled saves me about $200/year in total greens fees plus my wife saves $36/year on her Trail Fee cost.
All that, for me, is at least a perceived, if not real, incentive to keep the Priority membership with the bundled services.