If he's set up in a corner somewhere, where customers don't need to reach for a product, or out in the middle where it's easy for customers to get around him without concern, I say go for it and congrats to Winn Dixie for a great way to ring in the new year.
I wrote a "fluff piece" back in college for my Senior Journalism project, about the piano player at the local grocery store. Definitely not a supermarket, it was a small family owned shop on Charles Street in Boston. He was one of the original owners of the store; retired, but he loved performing and came in twice a week to play for a couple of hours.
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