So P&G cold medicine is national, and not job specific, nor age specific. The sales are rural and urban, adults and children, and represents a data point that at the national level, generalized behavioral changes have made a difference, measureable enough to be seen. Also, though not publically available information, coach k's medical center has used less than 50% of their flu vaccine supply which was ordered in Oct. And the same behaviors which have limited covid spread have limited the flu as well. Also a not well publicized point, you can't get a COVID vaccine shot if you have had any other vaccine shot, including the flu, in the prior 14 days.
I agree that its not just the mask but the whole reinforced behavioral changes which have caused the reduction, so my bad for sensationalizing one particular aspect over the other . Given the increased infectious rate of the mutations showing up however, the behaviors continuing will be needed even more to slow the spread. . .
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