I bought my Yamaha from TV at LSL new in 2011 and at the time, Ultimate Seats out of Indiana was the main upgraded seats that most dealers were stocking. These were the top of the line and were $1495 almost ten years ago. I've enjoyed them enough that it was worth the difference. Ultimate for some reason went out of business and El Tigre sort of took their place. In fact I believe El Tigre are made in the same factory in Indiana, so there was some connection.