Quote:
Originally Posted by dewilson58
It's interesting (going my memory of what I jus saw)..........20 million between 18 & 25, when there are almost 70 million babyboomers. We obviously have "all the net worth", but it seems like I saw we are spending twice the sub-25's.
But as you stated.........................slow vanishing memory.  |
OK, I remembered a little more about that. The under 25 age group MUST buy more than older established households, who have already purchased long-lasting items. The under 25 demography also are STYLE leaders, which influence and change the buying habits of the plus 25 age groups. So, advertisers key-in on that younger group.