I tried my hand at selling new and preowned cars and it started with the dealers sales training program .
The programed sales track was developed by a well known national auto corporation and is in use by many dealers regardless of brand. Buying a car is much like voting. You go with the best liar, then live with it!
In a nutshell the dealer teaches
Sales team members how to lie.
For the customer,
Tell what they want to hear
Get the money
Tell them the way it is.
Watch for the track selling technique and know the warning signs because those dealers are ruthless.
Different color ink or markers used on written offers to and from the sales manager.
Statements such as the dealer or buyer is out or will return soon.
The manager just stepped out.
The buyer/ manager stepped out and your keys were put in the safe for your security till he returns.
KELLY BLUE BOOK! Yes there is a book for you but its not the one the dealer uses. Bait and switch.
The worst liars use religious icons placed in your view and often bring GOD into the pitch along with their family and supposed life experience. .
Those sales people first sell you themselves to gain trust.
Of course the vast majority of customers lie and get indignant.
In the end its the Best sales person who lies the best because
they filter both the customer’s and management’s lies to make the sale.
My advice is do your homework
Pack your lunch and stick to your plan.
Quote:
Originally Posted by Quixote
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