I would look up both the Kelly Blue Book and Edmunds fair market value and make sure that if there are in factory to dealer of buyer incentives you also deduct that from the price. Then deduct another 3 or 4 hundred dollars and call them. Tell them if they can match the price that they got a deal. If they give you any BS, hang up. It is not worth taking the long drive to get put in a chair at the salespersons desk and wast hours negotiating while they go back and forth with their "sales manager". Tell them deal or no deal, give them an hour to get back to you, and if they don't call back within an hour meeting your price, move on. That is how we have bought our last several new cars and it works. Good luck.
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