At one time they told you you could only do the Lifestyle visit once. I think TV now views it as a moneymaker, thus the increased prices and decreased perks. I don't know if there's a limit or not now.
The official reason for the Lifestyle visit is obvious in it's name. To experience The Villages lifestyle. Call it a vacation or a sales visit, I don't think it matters. The idea is to get you to TV in hopes that you buy.
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