Tracking cookies in their browser are the likely reason for the ads. Google is one of the worst about tracking to develop ads relevant to searches done on Google. All major players do this. There are privacy setting it each online account to assist with privacy. Have them delete their cookies and browsing history on the phones web browser. Yes there are VPNs for cellular devices. I use IP Vanish. It works on all platforms. Once an account is set up, you can use their VPN on every device you own.
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The quieter you become the more you can hear
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