Why do I get the feeling that should the developer quit giving any portion of the priority fees to the executives, the priority membership cost will not be reduced one cent and thus the executive courses will be forced to find another revenue stream? What options, other than increasing the executive trail fee, does the executives have for making up that revenue shortfall? Since we don't plan on playing executives but a few times a year, we would personally love to see the family priority cost go down, but I would bet that the annual priority fees would not be reduced a single $1.00 and will simply increase the developer's income from the priority fees. For those talking about using the IT department to determine the % of the primary championship players playing executives, if they weren't already doing that now, how does anyone know only 75% of the costs are going to executives for their trail fee needs? Maybe it's also time for real honesty in advertising and TV starts saying "free golf for life on the executive courses, as long as you walk and don't use your golf cart."
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