I was a scan price coordinator at Publix for several years. Price changes are not done at individual stores, not even the clearance prices, they come from corporate offices and are by region. Same price at Lakeland, Orlando, Ocala, etc Publix, so no "senior town pricing". Yes, they do up the price of everything on sale the week prior to the sale, then the ad reads "save X amount". Read their ads carefully, most items in their ads are not actually on sale, just featured items. By the way, Winn Dixie does the same thing. I do not shop either store, both have high prices, as does Walmart. You should make a list of your regular purchases, then take that list around to all the local grocery stores and you'll be surprised at the difference in pricing. We saved over $20.00 a week. I now shop only 1 store regularly and occasionally buy a sale item at another. It will take about 2 or 3 hours of your time initially to price compare, then you save money every week, well worth your time. I also compare the stores weekly ads, that takes about 15 minutes, time well spent to save over $1,000 a year.
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