If you can get something at 50% off ALL year round for multiple years, then the MSRP is false, and it is deceptive advertising (which is illegal).
I was able to click on a link to the main lifeboost website that I found in a google search, that was for a "black friday special" for 2019, and the "special" was honored today.
There is nothing special about that pricing, and obviously it's not for black friday since a) it's Sunday and b) black friday isn't until November.
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