[LateBoomer]

UPDATE:

Just proving how this is seemingly somewhat local and maybe a Jenkins thing. Called a Fitzgerald dealership in the Tampa area. Same exact car - no "market adjustment". Getting it for $15K LESS than Jenkins glibly offered me yesterday. I am driving down to Tampa tomorrow to complete the transaction.

Well there's a lesson here. Shop where there is more competition. Avoid Jenkins if at all possible. or maybe shop outside of the Leesburg/Ocala corridor entirely. There simply is not as much competition as is needed to keep dealers honest. Tampa has serious competition (major dealership corridors along Dale Mabry in Tampa, along US19 in Clearwater/Palm Harbor, as well as near St. Pete, a major corridor in Brandon, another in Sarasota, etc). Plenty of dealerships in the Orlando area as well.

Price-gauging in TV seems to be a hobby by businesses? They see as a bunch of rich, dumb, old people I guess? Is Jenkins affiliated with the coffee guy who is hawking his over-priced java here ?