Having been a professional fundraiser for over 20 years I must say, this is, IMHO, a tacky way for corporate sponsors to raise money for their favorite charity.
Most companies choose a "cause" or charity to support and I applaud this and go out of my way to patronize those who support my favorite charities. However, there are better ways to get their customers involved. Many companys will let their customer know they will match any gift given or more passively offer an opportunity to give through signage, coin collection, etc. What galls me is that corporations who raise money by asking their customer to "add a dollar" often take the publicy for your donation ("XYZ corp gives 1 million to X charity")
My standard line to this question is "no thank you, I prefer to make my gifts directly to the charities of my choice".
No need for embarrassment. Just say no thanks
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