Blackrock is a public company, Vanguard is private. Each has different corporate motivations. Blackrock as a public company has investors who expect a level of growth, and is bigger than Vanguard, as Blackrock is international and vanguard is primarily north america. Vanguard focuses more as offering American public market investments whereas blackrock has hedge funds, real estate investments, ETFs, etc. all over the world
If anyone owns you, its Blackrock. They have been known to be recently buying distressed real estate to be a modern day lord over the american fiefdom. . . being only 30 years old and the largest in the world, they are smart and aggressive and understand the value of marketing. . . ie, they understand their public image, so they would present themselves as interested in any investment/cause that an investor would find attractive, which is why they have so many offerings. . .
I wouldn't characterize them as more interested in current memes/fads/causes because you read a marketing blurb about something that interests you. . .that's the concept of targeted marketing. . . they are only interested in growing revenue and profits, whatever it takes in the global financial marketplace. . .
finance guy
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